How I Work

Professional Sales Development and Leadership

Three Engagement Models for Different Business Needs

I work with organizations in various capacities depending on their specific requirements, growth stage, and resource needs.

Fractional Sales Leadership

Executive-Level Sales Leadership on a Part-Time Basis
This arrangement provides ongoing sales leadership for growing companies that need experienced oversight but may not be ready for a full-time executive hire.

Typical Responsibilities:
● Strategic sales planning and execution oversight
● Sales team development and performance management
● Process development and implementation
● Revenue forecasting and pipeline management
● Board and investor reporting support
● Scalable system development
Time Commitment: Typically 2-3 days per week, depending on organizational needs

Benefits of Fractional Sales Leadership

Cost Effectiveness

Access to VP-level expertise without full-time compensation requirements or long-term employment commitments.

Immediate Capability

Established frameworks and processes can be implemented quickly without extended ramp-up periods.

Objective Perspective

External viewpoint helps identify improvement opportunities that internal teams might overlook.

Scalable Engagement

Time commitment and responsibilities can adjust as business needs evolve.

Knowledge Transfer

Focus on building internal capabilities so improvements can be sustained.

Risk Management

Evaluate executive leadership needs before making permanent hiring decisions.

Systematic Skill Building Based on 3P Methodology

Individual coaching and group development programs designed to improve sales team performance through structured skill building.

Core Programs

3P Selling Professional Development (8-week program)

Comprehensive team development covering People skills, Product knowledge, and Process optimization with group sessions and individual coaching components.

Sales Leadership Development

For sales managers developing coaching and team leadership capabilities.

Customized Training Programs

Specific skill development addressing identified performance gaps or business requirements.

Program Characteristics​

● Based on real-world sales leadership experience
● Interactive, application-focused approach
● Measurable outcomes with clear progress indicators
● Ongoing support and accountability structures

Strategic Sales Consulting

Project-Based Consulting for Specific Business Challenges
Focused consulting engagements to address particular sales performance issues or business development opportunities.

Typical Projects:
● Sales process evaluation and optimization
● Team structure and compensation system design
● Technology evaluation and implementation planning
● Market entry strategy development
● Sales performance assessment and improvement planning

Project Duration: Usually 30-90 days depending on scope and complexity

Leadership

Determining the Right Approach

Each organization has unique requirements based on their growth stage, team capabilities, and business objectives. We can discuss your specific situation to determine which approach might be most beneficial.

Tim Ashford
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